Modern Pentathlon, 2014

Modern Pentathlon is an Olympic sport that consists of five events: fencing, swimming, horse jumping, pistol-shooting and running. Over the next few years, Sarasota, FL will be the host of a number of Pentathlon qualifying events and thus we were approached to create and establish a brand for the events.

Working with the Modern Pentathlon organizing committee, we designed an identity for the event that represents both the community and the athletes of this challenging Olympic sport.


Collaborative project with Greg Mako. Process blog post.



Future Events


Process Book


Process Work